I would love to say that advertising doesn’t affect me; that I make my own purchasing choices and have control over my buying destiny. Well, that would be a load of crap because obviously we all buy things as a result of effective ads or peer pressure. For me, it is beauty and health products.
There were four things that came to mind immediately when I started thinking about this over a glass of wine – wine that I selected based solely on the name/label. “I’m a smart girl,” I thought to myself (yes, I was drinking wine alone), “I know when people are targeting me as a consumer,” (yes, I have these types of internal discussions when drinking wine, alone).
Well, I could immediately bring to mind the following products that I had purchased within the past month solely based on Instagram posts or sponsored ads.
1- Dove Dry Spray
The day I saw the TV spot where a jovial blonde girl spray her hairless armpit with this magic dust, I knew I had to have it. How much better would I smell?? How much drier would I be?? No more white stains on my clothes?!? YES. GIVE IT TO ME. Obviously I forgot the 5 years I lived in Europe where they didn’t actually sell stick deodorant and I was forced to use spray… the aerosol fumes made me gag and I begged my parents send me Dove sticks instead of important things like money or Kraft Dinner. Luckily, this is notthe same product. I really like it. And I do smell great, stay drier, and so far no more white stains. Whoop!
2- Vanilla Cinnamon Baileys
I think this one is pretty self-explanatory. It’s Baileys, but with vanilla and cinnamon. So, the deliciousness is amplified by one thousand. I don’t think I would have need advertising to buy this, but I needed it to tell me that it existed. Luckily, I sometimes read adultish magazines like Flare or InStyle. True story: I get usually get my Baileys from my parents because there is never a day where there is not Baileys in their house. They keep extra bottles in a 2nd fridge like other people keep wine or beer. God bless them. And Baileys.
3- Kylie Jenner’s Lip Kit in Posie K
Because, Instagram. Sue me.
4- NutraSea Liquid Omega-3 in Chocolate
I take an Omega-3 almost every day, and NutraSea is by far my favourite. It’s easier for me to digest, tastes like lemon which mixes in to my smoothies perfectly, and I actually notice a difference in my health with this brand over others. I was recently at the Toronto Yoga Convention, and was accosted by two ladies using the old-fashioned “shove free samples in your face” form of advertising, and man was that effective – for two reasons: 1) I have a really hard time saying no to people in person and 2) CHOCOLATE FLAVOUR FISH OIL. It was amazing and I bought an XL bottle on the spot.